Privacy and terms




This privacy policy explains what information we currently collect from users of our Wildlife Wonders App and how we use and share that information. If you are under the age of 16 please read through this privacy policy with your parent or legal guardian.

What means what?

“Anonymous Information”

means information that does not identify and cannot reasonably be used to identify a specific individual. When anonymous information is directly or indirectly associated with personal information, this anonymous information is treated as personal information.


means collectively all information that you or your device send to us via Wildlife Wonders App, including information automatically collected by us.

“Personal Information”

means any Information that identifies (whether directly or indirectly) a particular individual, such as the individual's name, postal address, email address and telephone number. “Personal Information” can (in some cases) also include a persistent identifier that can be used to recognise a user over time and across different websites or online services e.g. an Internet Protocol (IP) address.

What does this policy cover?

This privacy policy only applies to what happens within Wildlife Wonders App. It does not extend to any websites or other online services that can be accessed from the Wildlife Wonders App including any links we may provide to social media websites. These third-party services will have their own privacy policies which you will need to read.

What sort of information does Wildlife Wonders App collect?

You are not required to register with us to use Wildlife Wonders App although you may be required to register with your app store. We collect Anonymous Information from users and we do not knowingly collect any Personal Information from a user when she/he uses Wildlife Wonders App.

When you download and use our mobile applications, we do not require you to provide any information and we do not collect any information about you or your device, except we collect “persistent identifiers” (such as IP addresses and mobile device IDs).

If we learn that we have inadvertently gathered Personal Information from a user (other than “persistent identifiers”), we will take all reasonable measures to erase such Personal Information from our active records and servers, but we may not be able to delete information that resides in our archives or on back-ups.

The Information which Wildlife Wonders App collects from you is when you use the app. Our servers will automatically record information that your mobile device sends or transmits, including the following:

an encrypted, so anonymous, UDID (Unique Device Identifier);

the Internet Protocol (“IP Address”) which is linked to your device;

the time;

the make and model of your device (including operating system version);

the version of Wildlife Wonders App being used.

The IP Address referred to above is solely used once for the localization of the app and then immediately discarded. The IP address is not collected by Wildlife Wonders App itself, but by Azure. See for more information 4.3

Our use of Information

We may use the Information we have collected for all or some of the following purposes:

to ensure that you are able to use and enjoy the Augmented Reality experiences and other content available through Wildlife Wonders App;

to monitor in a non-identifiable form how many people are using the app;

to provide service updates e.g. bugs, fixes and patches;

generally, to administer, support, improve and develop Wildlife Wonders App, including providing an update for the app on your device and detecting, preventing, or otherwise addressing fraud, security or technical issues.

Analytics company (Google Analytics / Firebase Analytics) may access anonymous data (such as your IP address or device ID) to help us understand how our services are used. They use this data solely on our behalf. They do not share it except in aggregate form; no data is shared as to any individual user.

Google Analytics for Firebase is used to track your use of Wildlife Wonders App in the following ways: an instance ID is generated for every user and IP addresses are used to determine the country of the user.

On Android, the data is derived from the Android Advertising ID, which is automatically collected on devices with Google Play Services installed. On iOS, this data is derived from the Advertising Identifier (IDFA) when available (i.e. when your app links to the Ad Support Framework).

Examples are, but not restricted to:

when you open the app;

when you perform certain actions e.g. viewing content or screens;

how long you spend interacting with the app and its features;

All statistic information is collected via Google Firebase. For specifications please click here.

For the Google Firebase Privacy Policy, please click here for their Privacy Policy.

From the app the UDID (Unique Device Identifier) is read and encrypted. This is needed to create a unique user experience. This UDID is stored on our server on Azure. The UDID is send ‘one-way encrypted’ to Azure and gets also stored like this, so the real UDID can never become available. It’s also not possible to link this to a specific user because no other data source is connected to this.

Click here for the Privacy Policy of Azure.

Depending on which features and functionality of the Vuforia SDK are utilized in the application, Information is sent by the App to PTC Inc. (PTC), its affiliates and/or its service providers.

Click here for an overview of the information sent and here for the Privacy Policy of Vuforia

When a user downloads the Wildlife Wonders app the content is retrieved via a CDN (Content Delivery Network) server. These servers provide the possibilities to get the content (images, videos, texts etc) quick and efficient to the end users.

Click here for the privacy policy of the server (Azure).

To monitor any potential problems and/or crashes information from the Native Application Store is used.

Sharing of Information

We do not share any Information collected by the Wildlife Wonders App with any third parties except for the people who host our servers and our technology partner. All Information is automatically collected by our technology partner through the Wildlife Wonders App. Information collected by our technology partner is then shared with us in an aggregated non-identifiable form. Information will also be used by our technology partner for the purposes described above and in connection with the development, improvement of the app.

Further information of Wildlife Wonders App gets only stored on the mobile phone of the user. This information will get deleted when the app is deleted.

There may also be circumstances where we have no choice but to give Personal Information to an outside party such as a legal or regulatory authority. This is because the law says that we must provide the Personal Information.


Information security is of great importance to us and to protect this information we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Information collected via our Wildlife Wonders App. All Personal Information is stored on secure servers located within the European Union.

We retain Personal information for the duration of your use of Wildlife Wonders App and for a reasonable period thereafter for backup, archival and/or audit purposes or for as long as the law otherwise requires.

Unity: The Wildlife Wonders App is build using Unity. Unity is PCI Compliant, leveraging industry best practices and security tools to maintain a high-level of Security. Communication with the host device is all done through the Unity API to ensure compatibility and security.

Click here for the privacy policy of Unity. Note: The part in relation to analytical data are not appropriate here, as this app is not using any analytical data from Unity.

WebAPI: The WebAPI is build using the modern .NET Core libraries. The WebAPI is read-only and stateless and contains only public information.

6.5 Add disclaimer over unity plugins

Your rights

You have the right to ask for details of any Information we hold about you. If you would like details, please email or write to us at the addresses shown below. We may make a small charge for this service.

If you are a user of our app in the European Economic Area (EEA) and Switzerland, you also benefit from certain rights granted by applicable law but subject to limitations therein.

These rights include the right of access, rectification, restriction, opposition, erasure and portability, and the right not to be subjected to automated decision-making. If you want to exercise those rights or find out more, please contact us.

Device Properties


Wildlife Wonders uses the device's camera for Augmented Reality content and to allow users to take their own photos, which are subsequently combined with Wildlife Wonders animals to generate "selfies." Wildlife Wonders does not store any information captured by the camera other than local storage of the photos taken by the user.


Wildlife Wonders uses access to the device's storage to save photos taken by the user, and the device's gallery to save the final selfie photos combining the camera photos with Wildlife Wonders animals. Storage is also used for saving game data, status of animals and achievements.


Wildlife Wonders does not transmit any information, including photos taken by the camera, except as directed by the user if they wish to upload final selfie photos to social media.

Changes to this privacy policy

We keep our privacy policy under regular review. Any changes will be updated within the Wildlife Wonders App and you are deemed to have accepted the terms of the privacy policy on your first use of the app following the changes.

How do to contact us?

If you have any questions about this privacy policy or the Information we collect from you, please contact us in writing at the following email address:

Please put the words “Data Protection Enquiry” in the email subject box.

POLICY LAST UPDATED: 3rd of June 2019