DFFRNT Media develops new app for Beekse Bergen using deep learning technology
Visitors learn more about the animals they see on safari through photos
Amsterdam, 2 augustus 2018 – DFFRNT Media, with more than 20 years of experience in the digital, media and entertainment field has developed an unique app with Beekse Bergen. Visitors of the park can learn with the help of the app which animals they see and get more information about the animal in question. This app brings technology, entertainment and education together in one of the Netherlands’ most famous animal parks.
When visitors take a picture of an animal during the safari at Beekse Bergen, the app will tell them which animal it is and gives interesting facts. The app also showcases where else in the park the animal can be found. Due to this app, which is available for IOS and Android, every visitor has his own personal ranger with them on safari.
“Only at Beekse Bergen visitors can spot all animals with an app, which then are recognized. In addition, it was a longstanding wish to add a new experience to our unique car safari, at which we succeeded through the audio tour in the app. We are proud that we are able to offer this unique experience to our visitors in the digital age, where experience en education come together", says Rosella Passier, marketing manager Libéma / Beekse Bergen.
Winston Gerschtanowitz, co-founder of DFFRNT Media explains: "This is one of the projects we are excited about at DFFRNT. A smart solution, both commercially and technically. Make no mistake, this system is more sophisticated than what Google offers at the moment. Extremely high-tech, without losing the authentic character of Beekse Bergen. With this app we show that the latest technology can go very well with something classic as a day in the beautiful nature of the safari park. I think that's strong."
The system behind the app is based on deep learning, a technology that allows computers to identify patterns in a way that is similar to human thinking. With the naked eye it is difficult to see the difference between a Grévy and a Grant zebra, but for the new app this is no problem at all. The more visitors use the app, the smarter the system becomes. It learns at lightning speed and is super flexible. The app can easily be extended with technologies such as AR and VR and is therefore future-proof.
All of the above may sound futuristic, but DFFRNT Media believes that we are only at the beginning of the era of digital experience. For example, in a few years we might be able to roll through the grass with virtual lions. If it is up to DFFRNT Media Beekse Bergen is ready for it!
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