Albert Heijn and DFFRNT Media introduce AR Product Scanner
All product information and inspiration at your fingertips!
“What ingredients are in this product? Where does it come from? What can I do with it?”
These are the questions that customers think about when they do their grocery shopping. The answer to these and so much more, is now instantly available with the introduction of the Albert Heijn AR Product Scanner. The scanner is an augmented reality app that provides customers with information about ingredients, nutritional values, allergies, recipes and the origin of AH branded products.
Winston Gerschtanowitz, founder of DFFRNT Media, said “Customers find it increasingly important to know where products come from and what is in them. With the help of our new Augmented Reality tool, we provide all this information at the press of a button.” Jelmar Hagen, VP of Entertainment, added “We will start with 35 products and scale up quickly across the AH range in the coming months."
The AH Product Scanner works with augmented reality, a technology that connects the reality and the virtual world. After scanning the front of the product with the phone camera, customers will find data on ingredients, allergies, nutritional values and origin in an attractive and low-threshold way. And because many people puzzle with the question "What shall I eat today?" or “What can make with that?”, the app gives added inspiration with delicious and easy-to-make recipes.
The AH Product Scanner app is available for iOS and Android. In the first phase, 35 products from the meat, fish, chicken and meat departments can be scanned. These products have a sticker on the packaging that refers to the AH Product Scanner.