STRATEGY / MARKETING / PRODUCTION
AR POP-up Store
To promote its newest premium segment products, an HP- store was completely rebuilt in virtual 3D for anyone to explore from 3 triple-A locations during Christmas time. It’s an example of the merging of online & offline, where users can walk through the store and see products at life size scale, without having to actually visit it.
Insight: Digital is increasingly affecting offline purchasing behavior; HP’s AR-stores are eye-catchers, innovative and an immersive experience where visitors can ‘feel’ the premium products.