CONCEPTING / PRODUCTION APP / DEEP LEARNING
Safari Park Beekse Bergen
DFFRNT Media has developed an unique hi-tech-app for Beekse Bergen. With the help of the app, visitors of the park can learn which animals they see and get more information about it. This app brings technology, entertainment and education together in one of the Netherlands’ most famous animal parks.
When visitors take a picture of an animal during the safari at Beekse Bergen, the app will tell them which animal it is and gives interesting facts. The app also showcases where else in the park the animal can be found. Due to this app, which is available for IOS and Android, every visitor has his own personal ranger with them on safari.
The system behind the app is based on deep learning, a technology that allows computers to identify patterns in a way that is similar to human thinking. With the naked eye it is difficult to see the difference between a Grévy and a Grant zebra, but for the new app this is no problem at all. The more visitors use the app, the smarter the system becomes. It learns at lightning speed and is super flexible.
The app can easily be extended with technologies such as AR and VR and is therefore future-proof.